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(Social Contribution) > CSR and Sustainability Initiatives

CSR and Sustainability Initiatives in Japan

Click here for past examples

Niterra Co., Ltd.

  • March 11, 2024We co-sponsored a Disaster Prevention and Mitigation Concert!

    On March 11th, at the Niterra Hall (Nagoya City), we co-hosted the”Disaster Prevention and Mitigation Concert'', an independent project of the Niterra Hall, along with Naka Police Station, Naka Fire Department, and Naka Ward Office. The purpose of this event is to provide attendees with a thorough knowledge of disaster prevention through lectures and simple training while enjoying a music concert. This year, the 8th time in total, the event was filled to capacity with approximately 1,500 people attending, reflecting the growing awareness of disaster prevention. In addition to enjoying performances and performances by the Aichi Prefectural Police Band and the Pokkalemon Fire Band, the participants also learned about disaster prevention and mitigation through a variety of content, including shake-out drills and a dark hall experience.

  • March 10, 2024Volunteer at Marathon Festival Nagoya Aichi 2024

    On March 10th, we volunteered to supply water at the Nagoya Women's Marathon and Nagoya City Marathon of the Marathon Festival Nagoya-Aichi 2024, which we supported as a Gold Sponsor. This year, 16 people, including employees of group companies, and their families participated in the volunteer activities. Although the wind was strong and the temperature was low, we provided water to the runners and cheered them on while feeling the energy from the runners up close.

  • March 10, 2024We Presented "Wajima Lacquerware" to the Winners of the Nagoya Women's Marathon

    The traditional craft "Wajima lacquerware" was seriously damaged by the Noto Peninsula earthquake that occurred on January 1st. Niterra Group, as a manufacturing company, wanted to support the revival of "Wajima-nuri" and presented Wajima-nuri lacquerware as a supplementary prize to the winners of the Nagoya Women's Marathon and Nagoya Women's Wheelchair Marathon, which we sponsored as a gold sponsor.

  • February 24, 2024We Cleaned the City Near the Headquarters!

    On Saturday, February 24th, employee volunteers picked up trash from Hisaya Odori Park in front of the head office to Shirakawa Park in Fushimi. This activity is a joint event between the NPO HAPPY PLANET and our company, and was held for the seventh time this year.
    A total of 23 people, including volunteers from outside the company, participated on the day, and the activity lasted about an hour. There was a lot of garbage such as umbrellas, cigarettes, and plastic bottles, as well as artificial flowers, flower pots, and electric bicycle batteries, and the total amount of garbage collected was approximately 98.6 kg!

  • January 27, 2024We Cleaned the City Near the Headquarters!

    On Saturday, January 27th, employee volunteers picked up trash from Hisaya Odori Park in front of the head office to Shirakawa Park in Fushimi. This activity is a joint event between the NPO HAPPY PLANET and our company, and was held for the sixth time this year.
    A total of 15 people, including volunteers from outside the company and children, participated on the day of the event, and the activity lasted about an hour. There was a lot of garbage such as umbrellas, cigarettes, and plastic bottles, as well as Wi-Fi devices, smartphone chargers, badminton rackets, etc. The total amount of garbage collected was approximately 42.3 kg!

  • January 06, 2024IoT Smart Trash Can "SmaGO" Winter Version Has Started!

    We have installed IoT smart trash cans "SmaGO" along Omotesando in Tokyo and Hisaya Odori Park near our headquarters (Nagoya City). A new winter edition with a new design has started in Omotesando from January 6th and Hisaya Odori Park from January 5th. With a new look, we will continue to create new value in society and aim to realize a sustainable society and a society that recognizes diversity.
    In addition, SmaGO in Omotesando has a design that fuses art drawn by Heralboni contract artists.

    What is SmaGO: A smart trash can that is self-sufficient with renewable energy, compresses garbage to one-fifth, and manages the amount of accumulation using IoT.

    Our company release
    We will start sponsoring the smart trash can "SmaGO" as a contribution to environmental activities realized by the city, people and companies working together.
    ~At Hisaya Odori Park near our head office from July~
    https://www.ngkntk.co.jp/news/detail/002685.html

    "-Cleaning the city with the power of companies-Using IoT smart trash can "SmaGO"
    We have started supporting the smart action project in Omotesando.”
    https://www.ngkntk.co.jp/news/upload/aae5cda86de3a47e940d66f332f1b329.pdf


    Related page
    Supporting smart action projects using IoT smart trash can "SmaGO"
    IoT Smart Trash Can "SmaGO" Autumn Version has Started!
    https://ngkntk.disclosure.site/en/themes/204/

    SmaGO in Omotesando

    SmaGO in Hisaya-odori Park

  • December 23, 2023We Cleaned the City Near the Headquarters!

    On Saturday, December 23rd, employee volunteers picked up trash from Hisaya Odori Park in front of the head office to Shirakawa Park in Fushimi. This activity is a joint event between the NPO HAPPY PLANET and our company, and was held for the fifth time this year.
    A total of 17 people, including volunteers from outside the company and children, participated on the day, and the activity lasted about an hour. In addition to cigarettes, cans, plastic bottles, and plastic umbrellas, large pieces of garbage such as car batteries were also discarded, and the collected garbage weighed approximately 45 kg!

  • November 24, 2023We Confirmed the Aftermath of Tree Planting in Hida Takayama

    In the fall of 2022, employees and their families planted 150 young Quercus oak trees.
    One year has passed since then, and when we checked the growth situation on-site, we found that wild animals such as wild boars and serows were causing damage (eating buds, destroying the plantation area, etc.). Only a little more than half of the 150 Quercus trees were growing safely.
    In the future, we will strengthen measures against damage from animals and protect the remaining Quercus oaks so that they can grow smoothly.

    For your reference
    https://ngkntk.disclosure.site/en/themes/357/
    We planted trees in Hida Takayama! (Our website)

    Current plantation area
    After being dug up by a boar
    The protection net (green) had been torn
    Quercus konara (red leaf tree) was survived by the surrounding bamboo trees
  • November 03, 2023We Cooperated with Dinosaur Lab! King of Hunters.

    From November 3rd (Friday) to November 5th (Sunday), We cooperated the Nagoya performance of “Dinosaur Lab! King of Hunters from DINO-A-LIVE “.
    "Dinosaur Lab!" is an edutainment (education + entertainment) where you can learn about living things, nature, and the earth through encounters with living dinosaurs. We also cooperated to support the learning of the children who will lead the next generation.
    The children who watched the performance watched the performance with their eyes sparkling as they watched the powerful, real-looking dinosaurs appear on stage.

  • October 28, 2023We Cleaned the City Near the Headquarters!

    On Saturday, October 28th, employee volunteers picked up trash from Hisaya Odori Park in front of the head office to the area around Sakae. This activity is a joint event between the NPO HAPPY PLANET and our company, and this year marks the fourth time it has been held. We were blessed with good weather on the day, and a total of 23 people, including children, participated in the event. Over the course of about an hour, we collected about 48 kg of trash, including batteries, heaters, plastic umbrellas, cigarette butts, and empty cans, while paying close attention to areas such as between the shrubbery and near the road curbs!

  • October 15, 2023We Held an Environmental Workshop!

    On October 15(Sun), at the Global Center in the Aichi Expo Memorial Park (Morikoro Park), we held an environmental workshop for our employees and their families.

    This time, with the cooperation of "DIY-BUCHI", which holds many lectures and workshops on the theme of sustainability, the participants listened to a lecture on the situation of abandoned bamboo forests, which are said to be damaged by bamboo, and how to use bamboo sustainably. After that, they made bamboo plates and cups using the wood from the forest.

    After learning about bamboo, they polished the bamboo with sandpaper with serious expressions as they began making it, and had fun coloring the bamboo to complete their own favorite bamboo plates and cups.

  • October 01, 2023IoT Smart Trash Can "SmaGO" Autumn Version has Started!

    We have installed IoT smart trash cans "SmaGO" along Omotesando in Tokyo and Hisaya Odori Park near our headquarters (Nagoya City). This time, the autumn edition with a new design started on Oct 1st. With a new look, we will continue to create new value in society and aim to realize a sustainable society and a society that recognizes diversity.
    In addition, SmaGO in Omotesando has a design that fuses art drawn by Heralboni contract artists.

    What is SmaGO: A smart trash can that is self-sufficient with renewable energy, compresses garbage to one-fifth, and manages the amount of accumulation using IoT.

    Our company release
    We will start sponsoring the smart trash can "SmaGO" as a contribution to environmental activities realized by the city, people and companies working together.
    ~At Hisaya Odori Park near our head office from July~
    https://www.ngkntk.co.jp/news/detail/002685.html

    "-Cleaning the city with the power of companies-Using IoT smart trash can "SmaGO"We have started supporting the smart action project in Omotesando.”
    https://www.ngkntk.co.jp/news/upload/aae5cda86de3a47e940d66f332f1b329.pdf

    SmaGO in Omotesando
    SmaGO in Hisaya-odori Park
  • August 26, 2023We Cleaned the City Near the Headquarters!

    On Saturday, August 26th, employee volunteers picked up trash from Hisaya-odori Park in front of the head office to the Nishiki area in Sakae.
    This activity is a joint event between the NPO HAPPY PLANET and our company, and was held for the third time this year.
    Despite the intense heat, a total of 23 people, including children, participated on the day.
    The activity took about an hour while taking proper precautions against heat stroke, and while carefully checking between the shrubbery and near the curbs of the road, we collected about 24 kg of trash, including plastic umbrellas, plastic bottles, cigarette butts, and food bags.

    At Hisaya-Odori park
  • August 06, 2023We Held a Flea Market!

    On August 6th, we held a flea market at the "Kanayama Festival" held near the Niterra HALL, and donated clothing collected from our employees that they no longer wore due to sizing or other reasons, free of charge.
    Visitors picked up the clothes they wanted and looked at them, and the venue was lively.
    More than half of the clothes we prepared were picked up, and we were able to contribute to reuse them through this event.

  • July 20, 2023We Donated Reusable bags and Tote Bags!

    On July 20th, we donated reusable bags and tote bags to the Aichi Prefecture Single Parents and Children and Widows Welfare Federation. the Aichi Prefecture Single Parents and Children and Widows Welfare Association. The Aichi Prefecture Single Parents and Children and Widows Welfare Federation is a social welfare corporation that operates the Maternals and children life support facility and the Aichi Mothers and Children and Fathers and Children Welfare Center. They provide daily necessities and food to single-parent families in Aichi Prefecture, and the reusable bags and tote bags we handed out will be used to take these supplies home.

  • July 01, 2023IoT smart trash can "SmaGO" summer version has started!

    We have installed IoT smart trash cans "SmaGO" along Omotesando in Tokyo and Hisaya Odori Park near our headquarters (Nagoya City). This time, the summer edition with a new design started on July 1st. With a new look, we will continue to create new value in society and aim to realize a sustainable society and a society that recognizes diversity.
    In addition, SmaGO in Omotesando has a design that fuses art drawn by Heralboni contract artists.

    What is SmaGO: A smart trash can that is self-sufficient with renewable energy, compresses garbage to one-fifth, and manages the amount of accumulation using IoT.

    Our company release
    We will start sponsoring the smart trash can "SmaGO" as a contribution to environmental activities realized by the city, people and companies working together.
    ~At Hisaya Odori Park near our head office from July~
    https://www.ngkntk.co.jp/news/detail/002685.html

    "-Cleaning the city with the power of companies-Using IoT smart trash can "SmaGO"
    We have started supporting the smart action project in Omotesando.”
    https://www.ngkntk.co.jp/news/upload/aae5cda86de3a47e940d66f332f1b329.pdf

    Related page
    Apr 01, 2023
    Supporting smart action projects using IoT smart trash can "SmaGO"

    SmaGO in Omotesando
    SmaGO in Hisaya-odori Park
  • June 24, 2023We Cleaned the City Near the Headquarters!

    On Saturday, June 24, employee volunteers picked up litter from Hisaya-odori Park in front of the head office to Shirakawa Park in Fushimi. This activity is held as a joint event between NPO HAPPY PLANET and our company, and it was held for the second time this term.
    A total of 23 people, including volunteers from outside the company and children, participated on the day of the event, and the activity took about an hour under cloudy weather. About 61kg of garbage was collected including plastic umbrellas, plastic bottles, cigarette butts, food bags, small refrigerators, and other large items!

  • May 17, 2023We Donated Reusable Bags!

    On May 17, we donated reusable bags to the Aichi Disaster Victims Support Center and the NPO Japanese Ukrainian Culture Association. The Aichi Disaster Victims Support Center is providing daily necessities and food to people who have evacuated to Aichi Prefecture due to the Great East Japan Earthquake, and the NPO Japanese Ukrainian Culture Association is providing daily necessities and food to people who have been evacuated to Aichi Prefecture from Ukraine.The reusable bags we provided will be used for bringing these supplies home.

  • Apr 22, 2023We Cleaned the City Near the Headquarters!

    On Saturday, April 22, employee volunteers picked up litter from Hisaya-odori Park in front of the headquarters to Shirakawa Park in Fushimi. This activity is held as a joint event between the NPO HAPPY PLANET and our company, and was held for the first time this term. A total of 22 people, including volunteers from outside the company and children, participated in the event.

    The weather was fine that day, and we spent about an hour cleaning up. The participants collected approximately 24 kg of garbage, including plastic umbrellas, plastic bottles, cigarette butts, and food bags, while carefully looking between the bushes and near the curb of the road!

    Finish point(Fushimi)
  • Apr 01, 2023Supporting smart action projects using IoT smart trash can "SmaGO"

    Since April 1, we have been supporting a smart action project using 34 IoT smart trash cans "SmaGO" installed on the sidewalk along Omotesando, Tokyo. It is also installed in Hisaya Odori Park near the head office (Nagoya City), but “SmaGO” is a smart trash can that is self-sufficient with renewable energy, compresses garbage to one-fifth, and manages the amount of accumulation using IoT. This project started as a new challenge to a recycling-oriented society, starting with the proper disposal of garbage. By fusing a sustainable garbage collection system with art drawn by Heralboni contract artists, we aim to create new value in society while enjoying art, and realize a sustainable society and a society that recognizes diversity.

    Our company release
    "-Cleaning the city with the power of companies-Using IoT smart trash can "SmaGO"
    We have started supporting the smart action project in Omotesando.”

    https://www.ngkntk.co.jp/news/upload/aae5cda86de3a47e940d66f332f1b329.pdf

CERAMIC SENSOR CO., LTD.

  • April 19, 2023Cleaning activities around the Komaki factory

    Since 2021, we have been conducting cleaning activities centered around the Komaki Plant, the company area, and the sidewalks and gutters in nearby areas. This cleaning activity is jointly carried out once a month by NGK SPARK PLUG and group companies Ceramic Sensor and NGK SPARK PLUG Alpha Service in order to contribute to the local community.

    On April 19th, seven people participated and collected 1.8 kg of trash, including cigarette butts, empty drink cans, plastic bottles, and metal scraps.

    On May 17th, five people participated and collected 0.6 kg of trash, including empty cigarette boxes, butts, plastic bottles, glass pieces, and CD discs.

    On June 20th, seven people participated and collected 0.4 kg of trash, including numerous cigarette butts, empty drink cans, dry batteries, and disposable lighters.

    On July 18th, seven people participated and collected 0.9 kg of trash, including numerous cigarette butts, empty beverage cans, and plastic food packaging.

    On August 22nd, nine people participated and collected 1.3 kg of trash, including numerous cigarette butts, empty beverage cans, masks, and plastic candy packaging.

SparkTec WKS CO., LTD.

  • November 01, 2023We Held a Social Gathering at an Elementary School in Satsuma Town

    Nittoku Spark Tech WKS Satsuma plant will celebrate its 50th anniversary in 2024. As part of the commemorative event, we provided school lunches designed by our employees to elementary and junior high schools in Satsuma Town, and planned a social gathering with students. The first event was held on November 10th.
    On the day of the event, Satsuma plant employees visited the elementary school and introduced the company to 86 sixth grade students, which also served as career education, and they enjoyed working up a sweat together in a tag rugby class. At the school lunch, the students also tasted curry and naan, which are Indian dishes where our group company is located.

  • September 01, 2023Contribution to the Region through Naming Rights for Prefectural Parks!

    We have concluded a naming rights agreement for the Hokusatsu Prefectural Park in Satsuma Town, Kagoshima Prefecture, where our factory is located. The nickname is "Niterra Nittoku Spark Tech WKS Park". Through naming rights, we will contribute to regional revitalization.

NITTOKU ALPHA SERVICE CO., LTD.

  • Apr 19, 2023Cleaning Activities Around the Komaki Plant

    Since 2021, we have been conducting cleaning activities centered around the Komaki Plant, the company area, and the sidewalks and gutters in nearby areas. This cleaning activity is jointly carried out once a month by NGK SPARK PLUG and group companies CERAMIC SENSOR and NITTOKU ALPHA SERVICE in order to contribute to the local community.

    On April 19th, seven people participated and collected 1.8 kg of trash, including cigarette butts, empty drink cans, plastic bottles, and metal scraps.

    On July 18th, seven people participated and collected 0.9 kg of trash, including numerous cigarette butts, empty beverage cans, and plastic food packaging.

    On August 22nd, nine people participated and collected 1.3 kg of trash, including numerous cigarette butts, empty beverage cans, masks, and plastic candy packaging.

    On September 19th, we collected 0.9 kg of garbage, including numerous cigarette butts, empty drink cans, and plastic food packaging.

    On October 16th, we collected 0.9 kg of trash, including numerous cigarette butts, empty drink cans, and plastic food packaging.

    On November 20th, we collected 0.9 kg of trash, including numerous cigarette butts, empty drink cans, and plastic food packaging.

    On January 22nd, we collected 0.9 kg of garbage including cigarette butts, tissues, empty cans, and plastic bottles.

    On February 20th, we collected 0.9 kg of garbage, including disposable masks, cigarette butts, tissues, empty cans, and plastic bottles.

NTK CERATEC CO., LTD.

  • Apr 01, 2023Contribution to the Community through the Naming Rights of Pedestrian Bridge!

    We are selected as a naming rights partner company for a pedestrian bridge near our Komaki plant (Komaki City, Aichi Prefecture). The nickname of the pedestrian bridge is "NTK CERATEC Iwasaki Pedestrian Bridge Enjoying Creation and Challenge" by arranging the corporate slogan "Enjoy creativity and challenges with ceramics".

CSR and Sustainability Initiatives in Asia / Oceania

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CHANGSHU NGK SPARK PLUG CO., LTD.

  • May 11, 2023We donated to the Changshu City Charity Federation!

    We made a donation to the Charity Federation in Changshu City, where our company is located. We will continue to actively engage in social contribution activities by collaborating with the Charity Federation.

NGK SPARK PLUGS (INDIA) PVT. LTD.

  • Mar 29, 2022We planted trees!

    Based on our Green India Initiative, we planted trees in local industrial areas as requested by HSIIDC (Haryana State Industrial & Infrastructure Development Corporation). 15 employees participated in this initiative to raise environmental awareness among the general public.

CSR and Sustainability Initiatives in North America

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NGK SPARK PLUGS (U.S.A.), INC.

  • Mar 14, 2022Provided company building and parking lot for fire drills

    To support firefighting training for local fire departments, we provided the West Virginia plant parking lot and company building as a training site.

CSR and Sustainability Initiatives in Central and South America

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Niterra do Brasil Ltda.

  • February 29, 2024Supporting the "Assistive Technology in Communication" project

    We support the "Communication Support Technology" project, an activity that promotes learning and communication among people with disabilities in local communities where our company is located. This project is provided by the Association of Parents and Friends of Exceptional Individuals of Mogi das Cruzes (APAE) and targets 60 children and adolescents with disabilities, aged 6 to 13, who use communication technology (tablets) This is achieved through the use of images to facilitate everyday communication between children and young people with disabilities and their families. This activity took place twice a week for eight months, with each student participating in the program for 30 minutes once a week.

  • July 23, 2023We supported the UNDOKAI

    To promote sports and Japanese culture, we supported a UNDOKAI held at the Mogi das Cruzes Cultural and Sports Center Association. This UNDOKAI is a traditional Japanese competition "Sports Day" that provides a variety of recreational activities for children, adults, and the elderly.
    The day was blessed with clear skies, and the event was a great success, with approximately 800 people from Mogi das Cruzes and neighboring cities participating.

  • July 09, 2023Sponsored the 26th Bunkyo Cherry Blossom Festival

    In order to promote Japanese culture in Brazil, we participated in the Bunkyo Cherry Blossom Festival held at Bunkyo Kokushikan Park.
    The day was blessed with clear skies and we welcomed approximately 30,000 visitors. The event was centered around exhibits of typical Japanese foods such as flowers, fruits, and vegetables, and a variety of art and culture shows, as well as an event where visitors could enjoy the rows of cherry blossom trees. In addition, panels with branding and business explanations were posted at the booth, and employees provided explanations to participants, answered questions, and handed out gifts.

CERAMICA E VELAS DE IGNICAO NGK DO BRAZIL

  • Mar 30, 2022Sponsored a health event

    We sponsored an event held at a public hospital theater to support projects that promote health improvement.

CSR and Sustainability Initiatives in Europe

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NGK SPARK PLUGS (FRANCE) S.A.S.

  • Mar 26, 2022We opened the factory!

    We held a factory tour for all employees and their families, and enjoyed a 45-minute factory tour, snacks in the cafeteria, and distribution of goods to children donated by employees.

CSR and Sustainability Initiatives in Middle East / Africa

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Niterra Middle East FZE

  • September 25, 2023Cooperated with flood relief efforts in Libya

    In eastern Libya, thousands of families were left homeless by flooding caused by Hurricane Daniel on September 10, 2023. In some areas, entire neighborhoods, including buildings, were swept away, leaving thousands of people dead, injured, and missing. Many children have also been separated from their families due to displacement. We have made a donation through UNICEF to help in some small way to help with the damage caused by these floods.

NGK SPARJK PLUG MIDDLE EAST FZE

  • Mar 31, 2022Donated Wheelchairs to Disabled Athletes

    We donated wheelchairs to athletes with disabilities to support local sports organizations for people with disabilities and the joint activities of the West Asia Paralympic Games.